Wednesday, 30 October 2013

Link Building - An Attractive SEO Job

What Is SEO?

The web development is becoming more and more available to almost every internet user and with the increasing number of platforms allowing virtually anyone to create his or her own website, it is expected that the competition for online traffic become tougher and tighter by the hour. Many businesses today are carrying their operations entirely on the internet, so it is no surprise if they do everything to make their page ranks higher to drive more visitors to their sites. This whole business of traffic-driving is called search engine optimization or SEO. The best thing about SEO is that it creates so many online jobs that can be done from the comfort of one’s home.  

Watch video by Jason Brooks about link building:

One of these SEO jobs is link building. Basically, it is the creation of links in other websites that lead to the website being optimized. That may be quite a too simplistic definition but it explains in the simplest terms how link building is done. The search engines are using link data and complex algorithms to evaluate sites and pages. Through links, engines can analyze the popularity of a website & page based on the number and popularity of pages linking to them. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources.

Website Links

Search engines use links in many different ways. The more popular and important requirement for a site is that it should have more links from other good sites. To earn trust and authority with the search engines, you'll need the help of other link partners. The more popular, more better. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well. 

 As much as 60% of the web's pages are spam. In order to weed out this irrelevant content, search engines use systems for the credibility which are based on the link graph. Earning links from highly trusted domains can result in a significant boost to this scoring metric. Thus, it's wise to choose those sites you link to carefully and be equally selective with the sites you attempt to earn links from. Link signals tend to decay over time. Thus, it's important not only to earn links to your website, but also to continue to earn additional links over time. 

Building Link

Doing link building is comparatively quite easy because you just need to post links in forums, comment threads, online site directories, blogs, etc. But getting good results, i.e. a boost in page ranking, isn’t as easy. Therefore, the practice of link building should be done with quality in mind. When we say link quality, we are talking of how creative links are.  Link building freelancers should be able to make their forum and blog posts more engaging and more credible-sounding so other people won’t think of them as mere spammers promoting their websites.

Also Read:

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  1. The links that are related to the same topic . It will be very good for the search engines to make it easier to know the topic of our website .

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  2. Prasant Saxsena,

    Thank u for the expert opinion.

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  8. Kristine Mayer,

    Thanks for the response. It you are interested to know more about the search engine optimization, keep watching for more posts in this blog. All the best wishes.