How to Use Social Networking Sites for Promoting Business

Social Networking Sites

All businesses are now doing online.  That means that every business has their own space in cyber area for introducing, promoting and marketing their products and services.  First job to promote your business online is the creation of a good website and then do a lot in the area of search engine optimization for making your site appear in the front page of search engines.  Then the next part is the active participation in social media sites. At present, social networking sites have a lot to do in giving publicity to the business.  

Watch the video (by SocialMedian7) below to know about how to use social media sites to increase traffic:

A very good percentage of modern population has accounts in one or more social networking sites.  Mainly these sites are meant to promote interaction between the participants by friendly chatting or by message postings.  But now almost all business groups are using these social networking sites for promotion of their businesses.  Without an active participation in a few of the social networking sites, nobody can boost their business now.

What is Social Networking?

People are communicating about personal and social issues at first and after having some intimacy; they will begin to share their other interests also.  Other  interests may be arts, sports or some other activities.  Along with the usual chatting and message posting, they also share the files or pictures of different items including the important purchases they have made or the services they have associated with recently.  Actually what they are doing in these networking sites are the live discussions about the every important and unimportant issues of the society whether they are of local or international interest.

How to Use Social Media for Business

These types of discussions are helpful for the business and the companies can actively participate in such discussions  to direct the participants to their products or services.  In addition to that, these social networking sites have great SEO value and they help to get better search engine rankings for their website.  A company can no longer expect to have a static website and simply change the graphic every year. They have to create personal physical contacts and relationships with their customers online. Consumers online are savvy and they aren't necessarily just looking for a one stop shop. Customers are engaging in dialogue about your business whether you like it or not.

 Reviews and ratings by customers across social networking sites are important because personal reviews carry a huge amount of weight on the internet. Main social media site are Twitter, Face book, LinkedIn, Google+, Pinterest etc.  But merely joining them will not give any positive response to your business. You have to use them wisely to get more benefits. 

Best Social Networking Sites

Twitter is a great tool to promote your business and it allows you to participate directly with the customers.  By posting short sentences, you can communicate your ideas and lead them as you like.  Face book is another popular social media site which has lot of leverage in search engine rankings.  Here you can post your web page itself instead of certain messages about that page. LinkedIn and Face book are allowing you to open personal accounts as well as business accounts. With enough guidance and planning you can successfully operate these accounts for promoting your business.  Another important social media site is Google+, which is a major challenger to other social networking sites.  This site is also having high importance in giving better page ranking for your website.

To use social networking sites for your benefits, you have to spend a lot time and should have done good planning in advance; otherwise you will be wasting your valuable time.  If you are concentrating on only in one social media site, LinkedIn is the best for promoting business.  

Click here to get details about how to manage LinkedIn social site for the promotion of your business. 

For using multiple social media sites at the same, you have to look for much better guidance.  Click here to get expert the information to manage  LinkedIn, Face book, Google+ and Pinterest successfully and to use your time more fruitfully.

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Learn the Secrets of Successful Email Marketing

Email Marketing Campaign

Email marketing is a good marketing strategy if you have something to sell online.   But do not think by merely by sending emails to your friends and relatives will boost your sales.  Email marketing needs certain advance planning and fail-safe strategies to make it a success. 

Watch this video about E Mail Marketing by TechSmith:

First of all what you require for a successful email campaign is a list of good prospects.  Then you have to create good messages to send to your prospects.  Follow up is necessary if you are planning to continue you the business in future.  Follow the email marketing tips below to make your efforts successful:

• LIST BUILDING: This is the important part and the starting point of email marketing business.  Maximum number of prospects means the maximum chance for success.  A normal list of your friends and relatives will not work effectively.  You should have a good list of target oriented prospects.  They should show some genuine interest in the product/products that you have to sell.  So find such prospects by planning.  If your product is about web designing, find prospects who are interested in this field.  When you collect emails by offering something free for the exchange of their email id, offer them an eBook or report that is related to web designing.   These people will show interest in reading your emails and in your product, even if they do not make any immediate purchase.  They can be used for your future campaigns also.  So list building with exact type of prospects is an important aspect in email marketing.  You can use List wire, free auto responder service for this purpose, because free and paid services are available with List wire.  Click here to open an account with LIST WIRE.
• BUILDING RELATIONSHIP:  Your prospects are the pillars of your business, so deal them with care.  By sending emails to them, your intention should not be the immediate sale of your product, but to keep a longstanding relationship with them.  This will help you to build your business empire with strong base.  Do not attempt to sell your product in the first email itself; introduce the product only after gaining their confidence in you successfully.
•  SEND VALUABLE EMAILS: When you sell something, you have to place yourself in the mind of the prospects as their well wisher or as an expert in the field. Otherwise nobody will believe your boast about your products’ worthiness and the result is zero sales.  In the first emails and the follow up emails you should give something useful to the readers.  Do not describe the usefulness of your product always, but give some useful tips and ideas through communications.  After gaining enough authority in your field, you can easily market your product/products successfully.  After each sale, continue your communication with old and new prospects with useful emails and keep up the relationship live.  Sending emails in regular intervals (do not send every day or in alternate days) is a good strategy to keep your prospects active.  But remember that, they will open your email (or do not unsubscribe) only if the contents of your emails have some good value to them.

Email marketing is a continuous process, which should not start or end for a specific period.  If you do these successfully, you can sell a lot of good products by this method.  Be sincere always in sending messages and in giving useful tips or guidance.  This will create a better relationship with the prospects and that will boost your business also.

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6 Tips to Become Successful In Affiliate Marketing

Affiliate marketing is one most sought after online businesses to make money online.  But unfortunately this business is not successful for all or it is successful only for a few.  What is affiliate marketing? It is the promotion of other people’s products and getting commissions for every sale you are making. It is easy to sign up with a company for becoming an affiliate but the difficult part is the marketing of the product and making money out of this business.  Watch the video by mabeleellis:

Before planning to be an affiliate, find out in what field you are interested.  This will help you to do promotional activities for the product.  If you have some skill in a particular field or have got training in something, select a company that is related to this for marketing.  After signing up, you should work hard to promote the product otherwise you will become another disaster with shattered dreams.  Find out the different ways to market the product.  Some usual ways to market the affiliate products successfully are listed below and find out how much you can excel in each of this field:

1.       EMAIL MARKETING: List building and email marketing are good for marketing the affiliate products.  Build a list of good prospects and start your campaign.  Read ‘Learn the Secrets of Successful Email Marketing’ for getting details.

2.       ARTICLE MARKETING: This is a powerful strategy for marketing.  Write keyword rich articles about the product and publish in different online magazines with good page ranking, regularly.  Some good online magazines are Ezine Article, Go Article, Article Alley, Article Dashboard etc. Your article should be powerful and should attract search engines to get enough popularity.  Get professional help to write good SEO articles.  Click here to get learn how to write write SEO articles.

3.       SOCIAL MEDIA MARKETING: Social media are very powerful tools for marketing.  You should create accounts in two or three social media sites and use them wisely for the marketing of your products.  If you want any training for social media campaigns, click here to get more information about to manage LinkedIn for the promotion of the business.

4.       VIDEO MARKETING: Video marketing is more powerful than others.  Use small video clips about your product with attractive title for this purpose.  Upload these videos in YouTube and other video sharing sites. Click here to get details about YouTube’s training program (Tube Launch) and that will help you do this successfully.

5.       SOCIAL FORUMS: Be active in social forums of your niche.  Participate in their discussions and prove that you are an expert in your field.  This will create confidence in others and then you can easily promote your products.

6.       BLOGS AND NICHE SITES: If you own a blog you can market the product by placing the affiliate links on the blog posts.  This is possible by creating Niche Sites also.  But you have to build good traffic for your blog or site to get positive results.  Use SEO techniques such as using keyword rich (use keyword  with low competition and high traffic) contents in them to get Search Engine Ranking. Also the niche of the product and your sites should be related to get attention from the readers.

Different affiliate marketing tips are discussed above.  You can use all of them or some of them which you can handle easily.  Learn the basics from reading online or by getting training from experts.  Without enough hard work, affiliate marketing will not be successful and you cannot make money online.  It is difficult to find replacements for hard work and expertise.

Also Read:

Affiliate Marketing – Make Money Online

Affiliate Marketing –Secrets of Successful Affiliate Marketing

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How to Increase Blog Traffic

Blog Promotion

Traffic generation for your blog is not very easy and it is also very difficult if you plan to get this free.   First of all you should have a good blog.  From the selection of the niche to the final design of the blog, you have to be careful and always keep in mind that your sole intention is to attract a lot of viewers to your blog.  How to increase blog traffic by free methods?  

Watch this YouTube video by TheGlowDot:

Requirements for Traffic Generation

• GOOD CONTENT: First requirement for a good blog is good contents based on a popular topic which is useful to the reader.  A lot of interesting facts in attractive style of writing will give you good traffic.  Use pictures in every post and mind that video presentation attracts lot viewers.  These video clippings can be easily created by you using a camcorder and it does not need to be very long; only three to five minutes is needed. ·          
• REGULAR POSTING: Publish your post regularly without fail.  If you fail to publish posts in time, regular readers will show some reluctance to return to your blog for reading.  In every post give something which is useful to the reader.  Nobody will read a blog regularly to enjoy fun or to read about your success story.  They should get something benefit for their own good.  So a good post with a nice content in attractive presentation is the first criteria for traffic generation.  John Chow is an expert in the field of blogging and you can learn a lot from him about successful blogging.    Click here to get details of this blogging training.
• ARTICLE WRITING:  How others will come to know about your blog? For this write some articles regularly in different online magazines with good page ranking.  These magazines will have regular audience, so if they find your article attractive, they will definitely visit your blog.  Some good online magazines with good page ranking are Ezine articles, Go articles, Article city,
  Article blast etc.         
  
• COMMENTS ON OTHER BLOG POSTS:  Another method for getting traffic is to comment on the posts of good do-follow blogs in your niche.  A simple search in Google will you site addresses of a lot of do-follow blogs.  Visit these blogs regularly and write comments on their new posts.  This will give very good response if your comments are good enough to attract attention.  Do not waste time by giving comments like ‘this is a good post’, ‘this is a very nice article’ etc.  Read the post completely and give an expert comment that shows that you are an authority in your niche.·          
• SOCIAL MEDIA SITES:  Start accounts in a few social networking sites such as G+, Twitter, Face book, LinkedIn, Pinterest, and YouTube.  Share your posts and articles regularly in these social media sites.  Without the help of social networking sites, traffic building is not possible now and at the same time these sites are very much helpful in traffic generation also. It will be very if take some professional training to manage social media sites for your own good.  Click here to get know more about managing LinkedIn social site.  Click here to get more information about how to manage four (Facebook, Pinterest, LinkedIn and Google+) social media sites successfully. 
  
• SOCIAL BOOKMARKING SITES: Post your blog posts and articles in social bookmarking sites like reditt.com, digg.com etc.  These sites will give you a lot of traffic if you follow their rules and guidelines strictly and participate in their activities sincerely.  Fiverr.com is another site which is capable to give some traffic boosting. 

 Above methods for traffic generation are not easy and they will take a lot of your time also.  But to get some fruitful results, you have to do some hard work and should have some patience.  The quality of your contents and your activities in the social media sites and social bookmarking sites are the main criteria determining your success.  Always be willing to learn about the related topics and gain  expert guidance for getting 100% victory in your accomplishment.

Also Read:

How to Make Money by Blogging?

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