What Is
SEO?
The web development is becoming more and more available to
almost every internet user and with the increasing number of platforms allowing
virtually anyone to create his or her own website, it is expected that the
competition for online traffic become tougher and tighter by the hour. Many
businesses today are carrying their operations entirely on the internet, so it is
no surprise if they do everything to make their page ranks higher to drive more
visitors to their sites. This whole business of traffic-driving is called
search engine optimization or SEO. The best thing about SEO is that it creates
so many online jobs that can be done from the comfort of one’s home.
Watch video by Jason Brooks about link building:
Watch video by Jason Brooks about link building:
One of these SEO jobs is link
building. Basically, it is the creation of links in other websites that lead to
the website being optimized. That may be quite a too simplistic definition but
it explains in the simplest terms how link building is done. The search engines
are using link data and complex algorithms to evaluate sites and pages. Through
links, engines can analyze the popularity of a website & page based on the
number and popularity of pages linking to them. Trustworthy sites tend to link
to other trusted sites, while spammy sites receive very few links from trusted
sources.
Website
Links
Search engines use links in many different ways. The more
popular and important requirement for a site is that it should have more links
from other good sites. To earn trust and authority with the search engines,
you'll need the help of other link partners. The more popular, more better. If
dozens of links point to a page with the right keywords, that page has a very
good probability of ranking well.
As much as 60% of the web's pages are spam. In order to weed
out this irrelevant content, search engines use systems for the credibility which
are based on the link graph. Earning links from highly trusted domains can
result in a significant boost to this scoring metric. Thus, it's wise to choose
those sites you link to carefully and be equally selective with the sites you
attempt to earn links from. Link signals tend to decay over time. Thus, it's
important not only to earn links to your website, but also to continue to earn
additional links over time.
Building
Link
Doing link building is comparatively
quite easy because you just need to post links in forums, comment threads,
online site directories, blogs, etc. But getting good results, i.e. a boost in
page ranking, isn’t as easy. Therefore, the practice of link building should be
done with quality in mind. When we say link quality, we are talking of how
creative links are. Link building
freelancers should be able to make their forum and blog posts more engaging and
more credible-sounding so other people won’t think of them as mere spammers
promoting their websites.
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