Essentials Of Mass Email Marketing For Online Businesses

The technique of email marketing has been a very simple yet effective way of creating contact with people who can be converted into potential customers for an online business. Mostly, email marketing pursues to find and create a market base using the internet as the prime business environment.

As the email is one of the most extensively used communication tools available on the internet, the mass email marketing technique is a very useful and fast approaching method of marketing and bringing in customers. Educational universities, businesses and government organizations are some of the places, which give the people such as apprentices, employees, workers, bureaucrats and managers an individual email id, which has many uses and application in terms of career and personal foundation.

Mass email marketing has permitted companies to be able to have transactions with millions of customers around the world through their email address. One of the main techniques used by advertisers is through the subscription requests to individuals who have accounts or memberships in some renowned websites, which are appropriate to their business email campaign.

As the target people are already registered using their email, the email method can be generously incorporated, permitting easy delivery of advertisements and details of a particular product the online company is attempting to sell. That is why advertising companies incorporating this kind of strategy, which creates official connections with email maintenance services as it permits them to simply attach their signatures and links to the sponsored emails delivered to the users.

Some organizations even make a certain division of their own business dedicated to the execution and accomplishment of the mass promotion method as it can direct to epidemic growth and enhance earnings in a few months. In actual fact, many physical shopping stores have decided to dump the conventional form of selling their products and have finalized to create their own online store in line with the cost-cutting experience by many throughout the recession. They were capable of saving a huge amount of money as the rental fee would no longer needed them to disburse a quarter of their income. Nevertheless, they are able to create a greater market base through the use of many techniques in which using an email marketing company for mass promotion has doubled their profits in just months.

Mass email marketing is just a new method yet very normally used by various marketers online. The connectivity it provides to the customers is powerful in effect as billions are continually checking and delivering messages through their email account. Compared to expending in millions of dollars on TV and billboard ads, which need a lot or resources, authorization, and evaluation before its introduction and establishment, this type of marketing method needs only an upright campaign ad, which can be added simply to messages and delivered with just a click of the mouse. That is why even the main marketing companies have discarded the costly means of marketing and have determined to use mass e-mail advertising as their number one choice.

Author is a digital marketing specialist & works for an email marketing company. He has done promotions for mass email marketing campaigns.

Also Read:

Learn the Secrets of Email Marketing  
E Mail Newsletter –Importance of Creating Email Group   

List Building – Effective Email List Building And After

If you like this post, share it!!           Do not forget to make a comment.

How to Achieve Success with a Comprehensive Email Marketing Platform

In this day and age, everyone is familiar with email marketing. It's a part of daily life for both businesses and consumers. Companies create marketing content and then distribute it to customers via an email marketing platform. The problem is, the results can be hit or miss. What works for one company doesn't work for another. A message that speaks to a customer one month might have them reaching for the delete button the next. How do you increase your chances of getting a click-through? Just like any marketing strategy, the effectiveness of an email marketing campaign lies in attention to detail, careful planning, solid content and follow-up. 

Most business owners realize that planning, implementing and sending a campaign are pieces involved in using an email marketing platform, but most people dismiss or ignore the aspect of following up. Business owners need to understand what prompts a customer to click a link in one email, but causes them to push delete in the next. Marketing automation software is the key to finding methods that help companies manage and track email marketing campaigns to measure results based on their customer's actions. With marketing automation software, you can track what your customers do after they click-through to your website from an email. Customer information is stored as a contact, thus allowing you to assess email readership and site visits. All of this information will then allow you to work with your sales team to follow up with customers in a way that speaks directly to them. When you know what piques their interest, it makes it easy to send marketing materials to them that will get them to click-through more often than not. 

In order to achieve results, and therefore success, businesses need to find an email marketing platform that uses a marketing content management system. Such systems allow owners to share data across the range of channels that exist in their lists, such as email, mobile phone and web communication. This cross-channel communication is imperative in order to reach customers on their preferred level, therefore getting their interest in the way that most speaks to them. Marketing content management systems store data in a centralized location, making it easy to access your customer's data and apply it in the proper ways. Then you can customize your content, whether voice, email or print, all from one location. In the end, it is a cost-effective system that reduces time spent on marketing while giving the most favorable results. Best of all, this type of management system results in a sophisticated marketing platform that is user-friendly and doesn't require extensive training or IT support. 

Knowing how to reach your customers is just one piece of the puzzle. Obviously, all of this information is useless without a good mailing list. The ideal customer database is one that a business has compiled over time, in-house. These are people who have expressed an implicit desire to learn more about your products in the future. The ways in which a list can be built in-house is extensive and could include present or past customers, potential customers, or contacts that you meet at trade shows. Anyone and everyone who has expressed interest in your company is a viable option for a mailing list. If you don't have a mailing list, you can rent one. The price ranges vary based on a myriad of factors, and this adds to the overall cost of your campaign, so it's best if you can build your own list. 

In the end, the key to a successful marketing campaign is choosing the right email marketing platform. It should include marketing automation software that allows you to track the results of your campaign by seeing what your customers do with the emails you send. Finally, all of this should be packaged with a marketing content management system that allows cross-channel communication, so you can reach your mailing list customers through their preferred platform. By implementing these features into your next marketing campaign, you can achieve success.

Matt Kennedy writes about the latest technology and marketing trends including marketing content management, marketing automation software and the best use of an email marketing platform.

Also Read:

Learn the Secrets of Email Marketing

E Mail Newsletter – Importance of Creating Email Group

List Building – Effective Email List Building And After

If you like this post, share it!!           Do not forget to make a comment.

How to Create E-Mail Newsletters Successfully?

If you are doing online marketing, e-mail list building and publishing e-mail news letters are sure steps toward success.  E-mail newsletter will guarantee your long term success in the field.  This ensures your long standing relationship with your customers.

Building a list of targeted, potential customers is very important and it is an excellent asset also. To maintain the warm relationship with the members of your list, regular publishing of e-mail newsletter is a must.  It will help your supporters to know about your future plans, about the new products/services etc. in advance.  This early information will pave a warm welcome for you regular promotional e-mails.

On average, you should send one email newsletter per month. It will help you to interact and build better relationship with your customers. Email newsletters should be the summaries of the recent contents you have created. 

You have to decide on the subject and other details about the newsletter first.  Also take decision on the frequency and numbers of the newsletters that is to be sending.  You should set expectation in newsletters but do not overdo or annoy the members.  Let us discuss about the important steps for the creation of a powerful e-mail newsletter:

• Newsletter Design: Use the same newsletter template always or at least for one year. For giving more attraction, you can change the images or headline colors.  Make sure that you are talking only about your business and you can elaborate the topic in your following e-mails. Do not send the newsletter from a noreply@ id, because it will be detected by the spam filter easily.  Prepare the newsletter in plain text for more acceptability.
• Subject of the E-Mail: You should use a good subject line for each newsletter you are sending.  This will create more interest in members to open and read it.
• Objective and Content: Each e-mail newsletter should have an objective.  You should specify about what action you are expecting from the customers.  It may be to invite their attention to a study report, or to your new blog or to a new product/service.  Or do you what them to participate in a general survey?  Specify you objective very clearly in minimum words.  Use the content/contents you have published that month as the content of the newsletter and place it at the top of the newsletter.
• Body of the Newsletter: Include the table of contents at the top of the e-mail and link each of them to the corresponding pages of your website.  Before sending the newsletter, upload it to one of your webpage and give a link in the newsletter that says ‘View in the Browser’.  This will help the customers who do not accept cookies. The content should direct people back to your website for the doing the required type of action. Each piece of content should have a call to action and link that sends the recipient back to your website. Place your company’s and social media links at the top or bottom of every e-mail newsletter.  Limit the number of images (maximum) below ten otherwise it will be blocked by spam filter or firewall.  Also link the pictures to the corresponding pages of your website.
• E-Mail Signature: Sign the e-mail newsletter using the same name you have used earlier in the place of ‘from’ address.

Watch a video below by Toddle.com about How to Create E-mail News Letter?

                                          

Before sending the newsletter, double-check all the links and make sure that all of them are working.  Follow the same frequency always for the sending the newsletters.  Also do not change the templates frequently.

Also Read:

Learn the Secrets of Email Marketing
E Mail Newsletter – Importance of Creating Email Group


           If you like this post, share it!!           Do not forget to make a comment. 

List Building – Effective Email List Building And After

List building or collection of emails from the prospects is a very important feature in online marketing.  Without a good list of targeted audience, you cannot be successful in this business.  If you have a good list and you are able use this list effectively, you can find positive results in two or three months.  No other method of marketing is able make such a boost to online business in a very short time.

For collecting email ids from the prospects use some effective and friendly method.  What you are collecting is not mere an email id but it is the beginning of a good relationship.  So offer something useful and with value (not necessarily in terms of money) for getting the email ids and name of a prospect.  When you get a new email id, do not think as a new prospect for promoting your business, but consider it as a new relationship.

When you start using the collected emails ids, do not become a nuisance to the prospects by sending continuous messages.  Do not send more than two or three emails in a week.  Send these emails with a gap of one or two days.  Normally people do not have to enough time to open and read the messages daily, so often they do it on the weekend.  So give them time to understand the message.  Make sure that you are not selling anything through your message.  Just mention the matter and benefits or plus points and direct them to the link.  You message should excite them and force them to click on the link.

But using over boasting about the products/services or repeated claims of the benefits often leads the prospects to click on the ‘unsubscribe’ link.  This is very dangerous; you will lose your valuable clients without getting any benefits from them.  So be prompt and concise about the descriptions in your mails.  Create a friendly attitude always and do not expect that everybody in your list will turn into your buyers.  So if somebody is not responding to your mails positively, keep that relationship live and they will become useful in future.

People will open and read your mails with interest when you give them something they want.  So it is your duty to understand about the need of your customers.  When you send emails to your targeted audience you will get more positive responses.  If you are offering a product they want to buy they will at least make more inquiries about it or wait for your next mail for more information.  So understanding about the interest of your client is very important for the success of email marketing.  

Watch below the video by Sean Donahoe about How to Build an Email List:

For the success of your email marketing effort you should also understand about certain things which are pointed out below:

• All types of email marketing are not effective.  Email marketing targeted to a group in your niche only will produce any positive results.
• It is important to structure your emails in such a way that they would not end in the spam folder of your client.  Avoid email with promotions and advertising only but send the emails with useful contents.
• Follow the up process is very important.  Do not communicate every day, but at the same time you have to make some follow up also.  This is very important to keep your relationship with the client and it will help to build a rapport between you and the client.  These good relationships can be easily converted into sales in future also.
 

It’s very important to design and execute your email marketing campaign that should be aimed to a specific target audience.  Success in email marketing will depend upon the construction of the email messages that will be well received by the members of your target audience.

Also Read:

Learn the Secrets of Email Marketing

E Mail Newsletter – Importance of Creating Email Group

If you like this post, share it!!           Do not forget to make a comment.